when you are making the display advertisement, You have to analyze the sizes of Google display ads in Google Adwords.
Here are top 10 display ads banner sizes and some of the tips for display ads.
Most Common AdWords Display Ad Sizes
- 250 x 250 – Square
- 200 x 200 – Small Square
- 468 x 60 – Banner
- 728 x 90 – Leaderboard
- 300 x 250 – Inline Rectangle
- 336 x 280 – Large Rectangle
- 120 x 600 – Skyscraper
- 160 x 600 – Wide Skyscraper
- 300 x 600 – Half-Page Ad
- 970 x 90 – Large Leaderboard
The only ad size that’s not available on a desktop/tablet but is available on high-end mobile devices is:
- 320 x 50 – Mobile Leaderboard
The Top Performing AdWords Banner Sizes (according to Google)
Here are Google’s top performing ad sizes, along with a quick picture of how they look and where they show up.
- Medium Rectangle (300×250)
- Large Rectangle (336×280)
- Leaderboard (728×90)
- Half Page (300×600)
- Large Mobile Banner (320×100)
Max File Size
Make sure that your ads that are no bigger than 150 KB in file size. Anything above that will be disapproved by Google simply because the bigger the file is, the longer it takes to load.
- 150 KB or less
when you are the designing yourself or hire someone to do the ad graphics for you, know to give clear instructions to your designer that the final product should be in JPEG, SWF, PNG, or GIF formats.
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